Born in lockdown,
built for community
“When one woman succeeds, she inspires countless others to rise with her.”
Urban Pop Ups was born in 2020, during the COVID-19 lockdowns in Western Australia, with a simple vision: a safe and welcoming place where women could bring their home-based and online businesses to the wider community, build financial independence, and create opportunities for their families.
- 2020
Born in lockdown
Launched on 15 September as Muslimahs in Business, opening with a high tea.
- Dec 2020
The first big market
Cannington Exhibition Centre — stalls across fashion, beauty, health and halal food, and every dollar of entry donated to the Muslim Women’s Support Centre.
- 2021
More than stalls
A ladies-only Zakaah for Women workshop, the Spring Market in UWA’s Winthrop Hall, and 250 loaves sponsored for Ramadan.
- Six years
Three hundred vendors
What began for women-led businesses grew to welcome Muslim-owned businesses across every industry — home cooks and caterers, modest fashion, jewellery, crafts. Alongside the stalls: workshops, business networking, the Kidspreneur Market, and a luncheon for our elders.
- Now
The next chapter
The Urban Souq: an online directory of Perth’s halal and Muslim-owned businesses, so the community can find them all year round — restaurants and cafés, home goods, modest fashion, makers and more, not only on market day.
- Community & connection
- Faith-based entrepreneurship
- Women’s empowerment
- Small businesses
- Collaboration over competition
- Education & growth
- Giving back
